When you’ve always been able to see, you never think about what you could lose. What if a brand could take that clarity away to make you understand? We created a film where much of the story is intentionally out of focus, placing the audience inside a distorted perception that feels wrong but hard to explain. As the narrative unfolds, discomfort turns into awareness, revealing the real villain behind it all: childhood myopia. By the end, what was once invisible becomes impossible to ignore, making people see the problem with absolute clarity.

AI Creative Festival (2025): Shortlist Video · Commercial Film