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The Hacker Spot

The Hacker Spot - We turned internet Banners into audio sports for visually impaired people

The Hacker Spot

← Dorina Nowill

We depend on digital for everything. For millions, it’s still out of reach. What if the brand rewrote the system? For visually impaired people, navigating the internet often means relying on voice technology that breaks when faced with standard banners, turning simple actions into confusing interruptions. So instead of adapting people to the system, we changed the system itself, transforming banners into accessible experiences and restoring the flow of navigation.

Awards

Cannes Lions: Cyber Shortlist El Ojo de Iberoamérica: Silver Applications El Ojo de Iberoamérica: Bronze Alternative Means El Ojo de Iberoamérica: Bronze Online Ad El Ojo de Iberoamérica: Silver Mobile Advertising Clube de Criação SP: Green Star Shortlist Wave Festival: Bronze Media Estadão Award: Gold Multiplatform Colunistas: Gold Digital Colunistas: Silver Media

FABIANO GONÇALVES ⇀ ACD/DIRETOR DE ARTE
FABIANO GONÇALVES ⇀ ACD/DIRETOR DE ARTE