For many elderly people, the last drive isn’t a choice. What if Nissan gave them the chance to say goodbye in an epic way? We started the conversation with a film on Nissan’s social media, inviting people to reflect on this reality. From there, the audience became part of the story, sharing their own farewells and personal journeys across the campaign’s platforms, turning individual memories into a collective narrative.

El Ojo de Iberoamérica: Bronze Promo • Clube de Criação SP: Bronze Branded Content • Clube de Criação SP: Film Annual