Chevrolet and Netflix gave real rescue dogs the one thing they needed to be adopted: their own movie premiere. In partnership with the film Caramelo, we turned adoptable dogs into stars of their own trailers, each one inspired by a different genre, Action, Drama and Romance. The audience is then invited to continue the story beyond the screen, adopting them through the campaign’s landing page, driving real impact for the Caramelo Institute through entertainment.

In partnership with Instituto Caramelo