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Adopt a movie

Chevrolet - Adopt a movie

⇁ In partnership with Netflix and the film Caramelo, we created movie trailers where the main characters are real dogs available for adoption. Each trailer represents a different genre: Action, Drama, and Romance. The audience is invited to adopt the dogs through the campaign’s landing page, promoting the Caramelo Institute in an emotional and engaging way.

Adopt a Movie

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Chevrolet and Netflix gave rescued dogs what they most needed to be adopted: the premiere of their own film. In partnership with Instituto Caramelo, dogs for adoption became the stars of Action, Drama and Romance trailers, leading the public to adopt them through the campaign page.

Partners

In partnership with Instituto Caramelo and Netflix