Every year, thousands of eldery people are forced to give up their driver's license.
What if Nissan gave them an oportunity to say goodbye in an epic way?
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⇁ First, we spread a film with the campaign’s topic on Nissan’s social media, initiating the discussion.
From there, people could tell their stories both in the comments of the posts and on the website www.agrandedespedida.com.br
⇁ We selected the best stories and took four seniors to a racetrack for them to take their last drive behind the wheel
on a Nissan GT-R, the fastest production-series model in the world, with 572 hp.
