⇁ Being at the helm of Chevrolet’s Centennial campaign in Brazil is the kind of opportunity that sends shivers down your spine.
We shot it straight from the heart, recreating the moments that shaped the country, and in each one a Chevy was there,
a quiet witness to our story. The voiceover is by Fernanda Torres, a Brazilian actress who won a Golden Globe, and the soundtrack drives the journey with Brazil’s soul: samba, bossa nova, MPB and baião.
- Fernanda Torres -
⇁ She lends her voice to the film celebrating 100 years of Chevrolet because she carries, in her soul and in her speech, the weight of our history. At a brilliant moment in her career, nominated for an Oscar and recognized worldwide, she represents the Brazil that thinks, feels and reinvents itself. Just like Chevrolet.
⇁ In the outdoor campaign, we brought a true Brazilian vibe to Chevrolet, with fluid illustrations and icons that told the brand’s story in a way that feels authentically ours.
We spread this identity across Brazil, bringing color, movement, and national pride to the streets."
