𓆩 ABOUT 𓆪

All-black dress code © Cuffed jeans, Oxford shoes, and a ring here and there to remind us that, with or without AI, it’s the details that count.

I build ideas in the morning to walk them at night, with the right amount of intention and chaos that makes everything work. After years in major agencies, I’ve learned it’s not about doing more, it’s about doing it right. Precision, timing, and an eye that never lets an idea get too comfortable.

I approach art direction through a cinematic lens, rhythm, framing, narrative. If it doesn’t hold attention until the end, it’s not ready. AI is now a natural part of my process. Not as a shortcut, but as a way to accelerate, expand, and reach less obvious solutions.

With the right dose of focus, humor, and style, there’s no briefing that can’t be solved and no meeting that can’t be light.

18 years on the road so far:

TUDO
Artplan
África
Lew'Lara
LVL
WMcCann

Advertising is a little club and sooner or later we'll cross paths... probably at midnight 𓆩 𓆪

Academia Internacional de Cinema
Film/Cinema/Video Studies
2014 – 2015

ESPM
Art Direction, Advertising
2011 – 2012

Panamericana School of Art and Design
Art Studies, General
2013 – 2014

PHNX Awards 2026
Jury, LIGHT THE TORCH